Basic of Pay Per Click Management
What’s the focus of this course?
Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.
The Pay per click (PPC) Foundation Course from Vocedu trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.
What are the course objectives?
The PPC Foundation training is designed to impart the essential knowledge of PPC techniques and strategies. By the end of PPC Foundations course, participants will gain in-depth knowledge of:
- PPC Auction/Bidding Method
- Targeting Options in PPC
- Keywords analysis and tracking
- Writing Effective Ad Copy & Ad Extensions
- Evaluating and fine-tuning PPC strategy
- Conversion tracking, bidding, and reporting
- Quality Score
- Integration of PPC with other online marketing methods/channels
Who should take this course?
The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:
- Business owners/ Entrepreneurs
- Online Marketers
- Marketing Professionals
- Bloggers
- Social Media managers
- Fresh graduates
Course Curriculum
| Introduction to PPC | |||
| Overview of Search Engine Marketing | 00:00:00 | ||
| How Google AdWords works | 00:00:00 | ||
| Using the Google Keyword Tool | 00:00:00 | ||
| Using Professional Tools to pick the Right Keywords for Success | 00:00:00 | ||
| Analysing your Market Online | 00:00:00 | ||
| Landing pages for success | 00:00:00 | ||
| Advanced Keyword Research | 00:00:00 | ||
| Setting Up Campaign | |||
| How to set up an effective Google Adwords Campaign | 00:00:00 | ||
| How to write effective Adword Ad copy | 00:00:00 | ||
| How to set budgets | 00:00:00 | ||
| How to set up a locally targeted campaign | 00:00:00 | ||
| Improving your Click Through Rate (CTR) | 00:00:00 | ||
| Managing Your Campaigns on an ongoing basis | 00:00:00 | ||
| Writing even more compelling ads | 00:00:00 | ||
| Regional Targeting | 00:00:00 | ||
| Why CTR is Important | 00:00:00 | ||
| Improving CTR | 00:00:00 | ||
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