Content Marketing

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What’s the focus of this course?

Content Marketing is aimed at writing articles to build authority and generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

The Content Marketing Foundations course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing Content Marketing activity as well as measuring its impact.

What are the course objectives?

The Content Marketing Foundations training provides essential knowledge in Content Marketing techniques.

By the end of this course, participants will be able to:

Understand Content Marketing strategy
Create messaging and content guidelines
Understand how to write effective articles
Understand content tactics and challenges
Learn best practices for different types of content
Learn how to benefit from user-generated content
Learn to create best practices for content across media types, including social media, images, etc.

Who should take this course?

The Content Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through Content Marketing. However, the course is ideal for:

Business owners
Entrepreneurs
Online Marketers
Professionals in their early career
Marketing professionals
Bloggers
Copywriters & Content writers
PR professionals
Fresh graduates

Course Curriculum

Content Marketing
	Understanding Content Marketing	00:00:00
	The Power of Storytelling	00:00:00
	Generating Content Ideas	00:00:00
	Planning a Long-Term Content Strategy	00:00:00
	Building a Content Creation Framework	00:00:00
	Becoming an Effective Writer	00:00:00
	Extending the Value of Your Content Through Repurposing	00:00:00
	How to Effectively Promote Content	00:00:00
	Measuring and Analyzing Your Content	00:00:00
	Developing a Growth Marketing Mentality	00:00:00