Digital Marketing comprehensive course

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Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing and Mobile Marketing, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

What are the course objectives?

The following course will enable participants to :

Understand the digital media, its power and potential
Discover and internalize online marketing jargons
Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
Gain the context to take business decisions involving the digital media and online marketing
Get ready to deep dive into advanced online marketing topics

Key Features:

Online & Offline Classes
Flexible batch timing
Weekday & Weekend Classes available
Prepare for Google Adwords & Analytics Exam
Stimulating assignment & test
Hands on Experience
Global Exposure

Course Highlight:

4-6 hours per week
6 Months Course
30+ Live Projects and case study
6 Month Experience Certificate
Government Certification from NIESBUD to start your own business
Work from home opportunity after completion to earn upto Rs 1 Lac per month

Who should take this course?

This course is ideal for:

Fresh graduates
Business owners
Web Designers
Web Marketers
Professionals in their early career
Marketing Professionals
Work from home opportunity

Course Curriculum

Digital Marketing overview
	What is Digital Marketing ? Its importance and advantages	00:35:00
	Difference between traditional and Digital Marketing	00:15:00
	How has Digital Marketing evolved over the years	00:15:00
	Inbound & Outbound Marketing	00:47:00
	Developing a Digital Marketing Startegy	01:20:00
	The 7C’s of Digital Marketing	00:02:00
	Scope of Digital Marketing	00:42:00
Blogging
	Introduction to Blogging	00:00:00
	Difference between a blog and a website	00:00:00
	Guest posts	00:00:00
	Write SEO specific blogs	00:00:00
	How to craft compelling content	00:00:00
	Best blogging platforms	00:00:00
	Deciding what type of blog works for you	00:00:00
Designing and building own web presence
	Static and dynamic website meaning and difference	00:00:00
	how to buy domain and server	00:00:00
	how to connect domain with hosting server	00:00:00
	uploading website on server	00:00:00
	basic knowledge of Cpanel	00:00:00
	creation of business email id	00:00:00
	service website	00:00:00
	blogging website	00:00:00
Lead Generation
SMS/Whatsapp / Telegram marketing
Email Marketing
Facebook Marketing
Twitter Marketing
Linkedin Marketing
Youtube Marketing
Google Adsense
Google Adwords (PPC)
Google Analytics
Content Marketing
Search Engine Optimization (SEO)
Affiliate marketing
Influencer marketing
Marketing Automation
Ecommerce marketing
Growth Hacking
Online reputation management
Viral marketing
Conversion rate optimization (A/B testing)
Industry oriented projects
Digital press release and media buying and planning
Future of advertising
How to start your own career (Freelancer)