Email Marketing

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What’s the focus of this course?

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail – to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.

The Email Marketing Foundation course from Vocedu aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.

What are the course objectives?

The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:

Techniques to improve traffic, visibility, and awareness of brand or product
Marketing business through an e-mail platform
Preparing an e-mail list and e-mail campaigns
Expanding your subscriber base
Tracking, monitoring, and segregating large email sets
Email rules and regulations

Who should take this course?

The Email Marketing Foundation course from Vocedu can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:

Business owners
Entrepreneurs
Online marketing professionals
Marketing professionals
Bloggers
Fresh graduates
Copywriters & content writers
PR professionals

Course Curriculum

Foundation Level
	Introduction to Email Marketing	00:00:00
	The Evolution of Email Marketing	00:00:00
	Online versus Offline Marketing	00:00:00
	Examples of Good and Bad Email Marketing Pieces	00:00:00
Intermediate Level
	When to use Email Marketing in the Marketing Mix	00:00:00
	Types of Marketing Campaigns that are Best Suited to Email Marketing	00:00:00
	Planning and Creating Email Campaigns	00:00:00
	Building an email database	00:00:00
	Managing your email database	00:00:00
	Opt-in options	00:00:00
	Email Delivery Software solutions	00:00:00
	Handling Responses	00:00:00
Advance Level
	Integrating Email into the Overall Marketing Mix	00:00:00
	Testing & measurement	00:00:00
	Legislation & Data Protection	00:00:00
	Case studies	00:00:00