A brief overview on introduction to Digital Marketing

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This is the first module of our Digital Marketing comprehensive course.

What are the course objectives?

This course will enable participants to get an overview of the Digital Marketing basics. All the course material is covered in the form of pre-recorded video lectures. You will get to understand the following key aspects related to the basics of Digital Marketing:

Understand the basics of Digital Marketing
The difference between Inbound and Outbound Marketing
Understanding of traffic
Understanding of sales funnel
The difference between traditional and Digital Marketing
User behavior and navigation
Branding
User experience
Developing a Digital Marketing strategy
Some examples of case studies related to Digital Marketing

This course is ideal for:

Fresh graduates
Business owners
Web Designers
Web Marketers
Professionals in their early career
Marketing Professionals
Work from home opportunity

Course Curriculum

	What is Digital Marketing ? Its importance and advantages		00:35:00
	Difference between traditional and Digital Marketing		00:15:00
	How has Digital Marketing evolved over the years		00:15:00
	Inbound & Outbound Marketing		00:47:00
	Understanding of Traffic		00:15:00
	Understanding of Sales Funnel		00:27:00
	User Behaviour & Navigation		01:00:00
	User Experience		00:25:00
	Developing a Digital Marketing Startegy		01:20:00
	Examples of Great Case Studies		00:03:00