If you want to grow your company four fold you need to make people aware about it. Previously, all the marketing activities are limited to the offline marketing.
But now internet has became a wide network, worldwide 30%- 40% of total population is using internet. Even if you are a startup or very small organisation your internet presence is count as degree of relevancy.
If your business do not have website, you will be out of sight of your 40% – 55% target audience. As compare to traditional marketing, Internet/Digital marketing is cheap and measurable. You can identify the key performing activities and alter your strategy.